#BARBIE SWAN LAKE GAME ONLINE SERIES#
#BARBIE SWAN LAKE GAME ONLINE TV#

That's a much richer level of story that leads to a richer level of play.' The strategy worked as US Barbie sales, led by the princess line, 'increased by two percent in 2006, saving Mattel's bottom line at a time when its worldwide share of the toy market was declining.' Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that 'What you see now are several different Barbie worlds anchored by content and storytelling. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. This resulted in the creation of the Barbie film series, which initially revolved around Barbie being re-imagined as a princess and eventually expanded into various worlds of fashion and fantasy. Therefore, targeted career Barbies were discarded in favor of looking for more interactive platforms through online or digital media. However, Mattel's research showed that girls were spending more time online than playing with physical dolls. Mattel's team also considered targeting market audiences of career women and their daughters by introducing lines of Doctor or Lawyer Barbies. This move might also have been rejected because of the success of the sexualized Bratz dolls of Mattel's competitors. Mattel consultants initially considered reducing the Barbie's breast size, but later claimed that the doll's figure could not be changed because 'being consistent is one of her biggest strengths'. Mattel therefore attempted to overhaul the Barbie brand to keep the toy relevant to consumers in the modern age by bringing in consultants and conducting research on key market groups. Д«arbie's net popularity on the toy market began to decline in the 1990s, and struggled further when MGA Entertainment introduced a line of Bratz dolls, whose sexualized characters contrasted with Barbie's older, chaste image. Scholars examining how the Barbie films differ from Disney and other princess narratives have concluded that Mattel intentionally attempted to remediate its brand based on feminist criticisms through storytelling in the films. The Barbie films and their plots center on Barbie as the singular CGI main character, and often frame Barbie as a modern girl telling the story to a younger friend while simultaneously starring in the film, in an attempt to revive sales and love for the brand since the 1990s due to the rise of online and digital media. As of 2013, the film franchise has sold over 110 million DVD units worldwide.

#BARBIE SWAN LAKE GAME ONLINE SERIES#

The first ten films in the series sold 40 million DVD and VHS units worldwide by 2007, grossing over $700 million in sales. Barbie has appeared in miniseries and short films in 1987 well as being a character in My Scene and the Toy Story film series, with the latter alongside Ken, but they are not considered part of the franchise.

#BARBIE SWAN LAKE GAME ONLINE TV#

The franchise is currently made up of 38 films Mattel released 36 films before going on a hiatus in 2017 to concentrate on the TV series, Barbie: Dreamhouse Adventures, but returned 3 years later with Barbie: Princess Adventure. Mattel has re-imagined Barbie as a computer-animated protagonist starring in these films since 2001. The Barbie film series is a franchise of direct-to-video, and later streaming, animated films starring or featuring Barbie, a fashion doll manufactured by American toy company Mattel. Rainmaker Animation/Entertainment/Studios (2007вЂ“2017)

Barbie swan lake game online